Monday, July 18, 2011

Assess, Position and Influence (8): The Big Tangible Picture

Q: What are the attributes behind the Big Tangible Picture (BTP)?
A: Our version of the Big Tangible Picture encompasses the following items:
  • the rules of the competitive terrain;
  • the history of the competitive terrain and the contending players;
  • the rate of change relating to the strategic influences;
  • the strategies and the tactics that were previously used; and
  • one's own plan
There are more items.

In a future post, we will cover the deliverable that comes from the understanding of the Big Tangible Picture (BTP).

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