Broadcasting one's signal over the mountains of noises is quite a task. ... Some of us now received a large quantity of input from subscriptions, e-letters, online publications, and solicitations, that we rarely need any more news or business information. In most cases, we do not know what sources to trust.
Conclusively, people just focus on the familiar and ignore the unfamiliar. In most cases, the familiar has a great deal of competition and a short seasonal cycle.