Today is Albert Einstein birthday. He would have been 138.
So how does Albert Einstein fits into the Big Tangible Picture (BTP) of strategy?
His "Big Picture Thinking" in the area of theoretical physics lead to the general theory of relativity, one of the two pillars of modern physics (alongside quantum mechanics). It also lead to a Nobel Prize
Connecting to a Similar Situation
To create or innovate a new idea, one starts with a base idea and slowly evolve it by connecting it to another similar idea that operates in a similar terrain.
You do think like that. ... Do you?
Regardless of the realm, good strategy is about comprehending the connectivity of the tactical particulars within one's terrain and the results from it before building the strategic plan that leads to one's projected goal.