Saturday, April 21, 2012

Compass Trend (21): The Information Economy is Mobile

  • In 2015, mobile local search volume will surpass desktop search for the first time.
  • By 2016 we expect mobile to exceed desktop by 27.8 billion queries.
  • U.S. mobile ad revenue predicted to be $7.7 billion by 2016.
  • 65% of that revenue ($5.0 billion) will come from local.
  • 40% of Google Mobile searches are local.
(Source: BIA/Kelsey, 2012)

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