In the information economy, there are experts and pseudo experts.
The fundamentals in selling this specific service do not change too often. ... The strategic attributes of price, quality, and good customer service do count
In our "loud" economy, noise prevails than signal. Brand experience is about creating a subtle level of deception while . Selling short term gratification to the naive.
To be The Expert in a Noisy Setting
He or she does not waste much time on "twittering" or "facebooking"
He or she does not waste much inspiring people (Preachers who sell smoke, bells, whistles, snake oil and paper noodles, are great at this activity.) They do not spent time telling people to join their community. Some of them belonged to this group.
They are focused on solving tangible problems while staying ahead of the curve.
Those who don't, usually do not know how things work and why it works. But they are able to sell instant answers to the mindless audience. Pursuing that option and succeeding is subjective because the quantity of quality competition.
Paraphrasing what the late Bill Walsh said in an early 2000's commercial, "the best coach (strategist) is one who stays focused on the game while being mindful of its settings. ... He can see all 22 players in motion."
In other words, seeing how objects and events are synchronized for that grand strategic moment.
The "real" experts are the ones who recognize the on-coming question while their counter-parts are focused on understanding the current answer.
Depending on the configuration of the situation, they can perform that action without a technological mean!
Can You Truly Become The Expert?
- one's will to learn as much as possible;
- one's will to to persist and to succeed;
- one's network of subject-based experts;
- one's ability to prioritize and
- one ability to connect the dots
- one's ability to capitalize on the connection efficiently before the cycle of opportunity is over.
Remember, the depthness of one's expertise will triumph over experience.