Friday, December 9, 2011
In the pro sport business, each previous game is studied repeatedly. Each side idealistically knows the tendencies of the other. How does one surprises their competition during the game?
1. Understand the tendencies of of both sides.
The design of the surprise plays is to be conceptually opposite of the implementer's tendencies while connecting toward the anticipated tendencies of the competitors.
Beside deceiving and manipulating the competitor's mindset, this tactical mean could also invigorates the implementer's team.
Implementation During the Confrontation
Influencing the competition toward one's psychological direction by targeting on their tendencies. Soon, they will believe that they really know their counterpart's decision management process. The occurrence of an anticipated situation allows the chief decision maker(s) to implement the deception.
The success usually energizes the implementer's team while demoralizing the competition. Idealistically, the outcome must be a momentum changer. They rarely lead to an immediate win.
You can find more information on this topic by reading the following Chinese strategy classics (i.e., Dr. Sawyer's Seven Military Classics of Ancient China, 100 Unorthodox Strategies, Sun Bin's Military Methods, Dr. Ames's translation of Sun Bin, etc.)
Do you know if your competitors are gaining market share by deceiving the customer base?
If so, how are you countering it?
Always assess the Big Tangible Picture before deciding on anything relevant.
Stay focused to one's grand objective by avoiding the feeling of fear and panic. Remember to ensure that the attributes of one's grand objective connects to the Big Tangible Picture.
Then, ask yourself the following question- who is ahead of the curve and the competition? If you want to know what are the rest of the questions, send us a note. Or ask your "loco" Sunzi reader/expert if he or she knows those questions.
Through the comprehension of the Big Tangible Picture, one feels no fear, no uncertainty, and no doubt.