Tuesday, February 28, 2017

Selling Magic in the Consumer Economy


Are the stereo speakers inside of the iPhone really magic?

So, what is magic?

Magic is about illusions.  ... It is a misdirection of attention.  The illusion is that it is an implement that does everything. 

People taste varies while technology evolves.   

Some technology has a way of influencing people to become more tactically and less strategic.  

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