To influence the mindless masses who are participating in the consumer terrain, we highly recommend this classic , written by Vance Packard.
The configuration of the lure is usually based on your assessment of the situation.
The assessment should be based on one's perception of what triggers "the nameless and faceless object" to conclude a certain type of decision.
Identify the trigger. Determine the personalized reward. Develop the routine.
It is that simple.