To completely dominate in the grander scheme of things (the information economy), Google still has the vast challenge of connecting their dots.
Almost every companies that we have researched, possessed this same challenge of misunderstanding their goal and the risk consequences behind their chosen approach. The risk consequences are usually unmentionable.
The quality of their performance is why Google is still the Alpha in the search engine marketplace. They do have a master plan. It looks like this and/or this.
Comments From The Compass Desk
Q: So, how does one defines each category of dots? ....
A: It depends on the connectivity and the complexity that support the situation. Everything is not an absolute. Comprehending the current attributes in terms of situational relativity is what counts. Certain things do change.
A: Read chapter 13 of the Art of War and Chapter 1-3 of The Six Secret Teachings.
Depending on the grander situation, the opportunity to secure the profits increases.