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Alpha Situation
- Tesla Motors is marketing a car that caters to the upper middle class.. Can they market cars that appeal to the masses?
- Some of our associates believed that this company might follow the route of Tucker Car Corporation and De Lorean Motor Corporation. If it does not generate a consistent stream of profit within five years, they expected Tesla to go into the abyss in silence.
- Two weeks after the IPO, who is ahead and who is behind?
- Does Tesla's vision matches the reality?
Benefits
- The possible patented battery technology
- Currently possesses an alliance w/ Toyota
- Secured an assortment of financial benefits with the U.S. government
Challenges
- Will Tesla have the professional and technical capability to manufacture a car to the masses?
- Will the masses accept an electric car as the norm for long range traveling?
- What are the possibilities that the battery price rises?
- Recharging the battery only increases the price of electric use.?
- What are the possibilities of the battery polluting the environment?
- What are the possibility of a newer car battery technology breakthrough that improves the traveling range of an electric car?
- What is the probable possibility of another car competitor learning more about their battery technology and improving it within 12-20 months.
- What is the long range possibility of Tesla becomes a part of Toyota?
Drawbacks
- Tesla's management team currently lacks the strategic experience of running an auto company from ground up, their operating costs will escalate.
Efficiency/Flexibility
- They will be learning how to efficiently manufacture cars from Toyota.
- If the Tesla's battery technology is the alpha technology for this moment, They have the option to sell their patented battery technology to their competitors and other industries.
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