Avoiding contentment while staying focused on a targeted objective is considered to be one of the most difficult daily challenges for most strategists to do.
If the leaders and the strategic implementers can't stay focused during the planning and implementation stages, what are the odds that the strategy will be executed properly?
In the future, our associates will be contributing posts on the different ways of staying focused..
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January 17, 2010
Driven to Distraction
Forget Gum. Walking and Using Phone Is Risky.
By MATT RICHTEL
SAN FRANCISCO — On the day of the collision last month, visibility was good. The sidewalk was not under repair. As she walked, Tiffany Briggs, 25, was talking to her grandmother on her cellphone, lost in conversation.
Very lost.
“I ran into a truck,” Ms. Briggs said.
It was parked in a driveway.
Distracted driving has gained much attention lately because of the inflated crash risk posed by drivers using cellphones to talk and text.
But there is another growing problem caused by lower-stakes multitasking — distracted walking — which combines a pedestrian, an electronic device and an unseen crack in the sidewalk, the pole of a stop sign, a toy left on the living room floor or a parked (or sometimes moving) car.
The era of the mobile gadget is making mobility that much more perilous, particularly on crowded streets and in downtown areas where multiple multitaskers veer and swerve and walk to the beat of their own devices.
Most times, the mishaps for a distracted walker are minor, like the lightly dinged head and broken fingernail that Ms. Briggs suffered, a jammed digit or a sprained ankle, and, the befallen say, a nasty case of hurt pride. Of course, the injuries can sometimes be serious — and they are on the rise.
Slightly more than 1,000 pedestrians visited emergency rooms in 2008 because they got distracted and tripped, fell or ran into something while using a cellphone to talk or text. That was twice the number from 2007, which had nearly doubled from 2006, according to a study conducted by Ohio State University, which says it is the first to estimate such accidents.
“It’s the tip of the iceberg,” said Jack L. Nasar, a professor of city and regional planning at Ohio State, noting that the number of mishaps is probably much higher considering that most of the injuries are not severe enough to require a hospital visit. What is more, he said, texting is rising sharply and devices like the iPhone have thousands of new, engaging applications to preoccupy phone users.
Mr. Nasar supervised the statistical analysis, which was done by Derek Troyer, one of his graduate students. He looked at records of emergency room visits compiled by the Consumer Product Safety Commission.
Examples of such visits include a 16-year-old boy who walked into a telephone pole while texting and suffered a concussion; a 28-year-old man who tripped and fractured a finger on the hand gripping his cellphone; and a 68-year-old man who fell off the porch while talking on a cellphone, spraining a thumb and an ankle and causing dizziness.
Young people injured themselves more often. About half the visits Mr. Troyer studied were by people under 30, and a quarter were 16 to 20 years old. But more than a quarter of those injured were 41 to 60 years old.
Pedestrians, like drivers, have long been distracted by myriad tasks, like snacking or reading on the go. But the constant interaction with electronic devices has made single-tasking seem boring or even unproductive.
Cognitive psychologists, neurologists and other researchers are beginning to study the impact of constant multitasking, whether behind a desk or the wheel or on foot. It might stand to reason that someone looking at a phone to read a message would misstep, but the researchers are finding that just talking on a phone takes its own considerable toll on cognition and awareness.
Sometimes, pedestrians using their phones do not notice objects or people that are right in front of them — even a clown riding a unicycle. That was the finding of a recent study at Western Washington University in Bellingham, Wash., by a psychology professor, Ira Hyman, and his students.
One of the students dressed as a clown and unicycled around a central square on campus. About half the people walking past by themselves said they had seen the clown, and the number was slightly higher for people walking in pairs. But only 25 percent of people talking on a cellphone said they had, Mr. Hyman said.
He said the term commonly applied to such preoccupation is “inattention blindness,” meaning a person can be looking at an object but fail to register it or process what it is.
Particularly fascinating, Mr. Hyman said, is that people walking in pairs were more than twice as likely to see the clown as were people talking on a cellphone, suggesting that the act of simply having a conversation is not the cause of inattention blindness.
One possible explanation is that a cellphone conversation taxes not just auditory resources in the brain but also visual functions, said Adam Gazzaley, a neuroscientist at the University of California, San Francisco. That combination, he said, prompts the listener to, for example, create visual imagery related to the conversation in a way that overrides or obscures the processing of real images.
By comparison, walking and chewing gum (that age-old measure of pedestrian skill at multitasking) is a snap.
“Walking and chewing are repetitive, well-practiced tasks that become automatic,” Dr. Gazzaley said. “They don’t compete for resources like texting and walking.”
Further, he said, the cellphone gives people a constant opportunity to pursue goals that feel more important than walking down the street.
“An animal would never walk into a pole,” he said, noting survival instincts would trump other priorities.
For Shalamar Jones, 19, the priority was keeping in touch with her boyfriend. Last month while she was Christmas shopping in a mall near San Francisco, she was texting him when — bam! — she walked into the window of a New York & Company store, thinking it was a door.
“I thought it was open,” she said, noting that no harm was done. “I just started laughing at myself.”
The worst part is the humiliation, said Christopher Black, 20, an art student at San Francisco State University who 18 months ago had his own pratfall.
At the time, Mr. Black said, the sidewalks were packed with pedestrians. So he decided he could move faster if he walked in the street, keeping close to the parked cars. The trouble is he was also texting — with a woman he was flirting with.
He unwittingly started to veer into the road, prompting an oncoming car to honk. He said he instinctively jumped toward the sidewalk but, in the process, forgot about the line of parked cars.
“I splayed against the side of the car, and the phone hit the ground,” he said. He and his phone were uninjured, except for his pride. “It was pretty significantly embarrassing.”
Copyright 2010 The New York Times Company
http://www.nytimes.com/2010/01/17/technology/17distracted.html
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