Wednesday, November 9, 2016

Victory Wears a Red Shirt for This Moment

Source: Stuarts London

"Victory has hundreds of fathers. But defeat is an orphan. "  - JFK

Victory Wears a Red Shirt

In our information-rich and attention poor society, the message is the medium, especially in a political election.  The underdog could only win if he or she utilizes a simple, clean and concise message that connects to the majority of the targeted group.. 

Quick Case Study

" ... The aides promptly canceled scheduled interviews with two New Hampshire stations and a taping for “Meet the Press.” Trump’s inclination was to do a TV blitz, but most of the advisers wanted him to go dark, and for several days he did. Every day he wasn’t on television, they believed, he was winning — especially while Clinton had become the story.
If Trump was doing interviews, they argued, he would be asked about every damaging story in the papers. Isn’t it true, an anchor would ask, that you avoided hundreds of millions of dollars in income taxes by using a dubious loophole? Isn’t it true that you claimed credit for major charitable donations that you didn’t make? And Trump would inevitably toss out the talking points and aggressively defend himself, drawing attention from the FBI probe that had cast a pall over Clinton’s campaign. 
Instead, an energized Trump, buoyed by the tightening polls, stuck to the prepared speeches, surrendering the TV weapon that had powered his rise to the nomination and beyond. “Stay on point, Donald,” his advisers would insist, and this time Trump complied, except for one swipe at NBC’s Katy Tur during a rally, which drew negative attention.

His strategists kept some of their internal polls from him -- such as one showing him trailing by low double digits in New York -- because they knew he would want to campaign there rather than in swing states he might actually win. After a year and a half, they finally had the candidate on track and on message.
At this moment, no one knows if this victory becomes a bellwether for the GOP. Positive momentum starts from the ground up.


Comments From The Compass Desk

In some situations, victory has hundreds of origins while a defeat could create thousands of "disconnective" orphans for a sole cyber moment and beyond. 

For this event, the message played a major role for the GOP. The process of managing the logistics for broadcasting this category of message is usually long, complex and challenging.  But the supporters and the public are only concerned about a short message that is clean and concise.   

Less is more.  ... 

Victory wears a red shirt on this day.  Nothing stays forever. 

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