Saturday, December 7, 2013

Profiting Through Deception in the Cyber Economy (updated) [Interesting Article from the Wall Street Journal]

(The earlier version of this post was accidentally activated. 
It has been correctly updated at 17:18 hrs)

Assessing for deception is the secondary aim of a web surfer in the information economy. The general goals of most web surfers is to shop for bargains or to secure general information while wasting time.

Many days ago, Wall Street Journal published a interesting article on how some retailers were "gaming" their ever obsessive compulsive customer base. 

/// Some of us who have worked in retail (during our college days), always knew how retailers shaped a "legal" deception to create interest. ///

To understand the tangibility behind the over-hyped retail economy, the retailers have been using "big data" tools to understand the supply of certain products and the demand of the targeted consumers. Then they would create the "hype" that manipulates the emotional need of their targeted clientele.

The results from this manipulation should be obvious.

As it gets closer to the Christmas, the prices frequently drop.  By being willing to play the "waiting game", the shoppers would have received the gratification of saved money.

Immediate emotional gratification of purchasing overpaid items or delayed emotional gratification of saved money. ... Which is better for you? 

The Compass Approach
Successful strategists usually utilize the cyclical approach to examine the "deceptive" state of the situation.  Regardless of the item, they usually play the "cycle" game and wait until the hype dissipates and the prices drop. 

Remember, no hype stays forever.  Sooner or later, the tangibility of the situation would always appeared to the mindful observers.  ... Successful strategists are always focused on their objectives while being constantly mindful of the Big Tangible Picture of their situation and beyond.  (The unmindful ones are just lucky. Sooner or later, the curve will win.)

"The Sage observes signs from the movements of Heaven and Earth and knows its principles. He observes the movement of the sun and the moon and understand their seasonal activity. He follows the cycles of day and night, taken them as his constant. All things have life and death in accord with the principles of Heaven and Earth. Thus it is said that if one fights before understanding the situation, even if he is more numerous, he will certainly be defeated."  - Six Secret Teachings

The first step of our approach is to assess the seasonal configuration of the Big Tangible Picture for that situation. Then, examine the driving factors that created the state of the current situation before determining when is the next seasonal change. You do know how to do that.  Do you?

Side Notes on Other Deceptive Means
Beside the mentioned point of deceiving, there are other cyber means to mislead the non-attentive. Click here,  here here and here for some other examples.  ... 

Even some Yelp reviews and some aspects of Twitter are questionable.

When surfing the web, you should be aware of the other "relevant" news links that would divert you from your goal.

Also, be aware of the web sites that you are visiting and what web link that you are going to click on. Be mindful of the patterns of consistency and inconsistency. 

To detect the technological-driven deception, the cyclical approach might not be always effective.  ... Staying centered and be quietly observant of the current situation is step one. Then, ask yourself, "does the configuration of the situation technically connect to the Big Picture?  ... "

Based on that answer, you should be able to determine what is the tangibility of the situation. 

Final Thoughts
To avoid being a victim of any category of deception, you must be critical in your assessment.  ...  Whether you are surfing the web or walking the streets of your city or town, carefully observe your terrain. Focus on the integrity of the situation by examining the components behind it. ... After a quiet session of mindful observation, you might realized that all that glitter is not gold.

Think about it.

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