- They simplified their strategic assessment activity;
- They usually do not understand their competition;
- They usually were not willing to spend a great deal of time to collect specific intelligence;
- They preferred to focus on their strengths without ever thinking about their own weaknesses;
- They preferred to plan without having any detailed contingency options;
- They liked their decision-making process to be quite simple;
- They had a tendency to confuse their common sense with their so-called intuition;
- Some of them have no sense of risk/consequences;
- Some of them took advice from sources who could be categorized as "moral hazard"; and
- Some of them were not always willing to follow a multi-step process.
- The successful strategists are those who understand the what's, the hows, the wheres, the whys and the when's.
- For every principle or rule, there is an exception.
- When the configuration of a situation is understood, one could find the exception.
Q: Do you know the exceptions to the strategic rules that you have been operating under?