IPTV Trends For Feb. 2015

The top IPTV trends for this past month: 

Video on demand market worth $61.40 billion by 2019
WhaTech
Video on demand (VoD) Market categorizes the global vod market by solution as Pay TV, OTT, IPTV, by delivery as TVOD, SVOD, NVOD, by application as ...

Mobile advertising market is expected to become a 1 trillion won ...
Whowired Korea
The market for IPTV registered a whopping 67% growth in 2014. Meanwhile, the market for fixed-line internet advertising shrank by 6.8% to 1.86 trillion won as a ...


Global IPTV Market to Grow at 20.32% CAGR by 2019 Says a New ...
Virtual-Strategy Magazine (press release)
Global IPTV Market 2015-2019 is a new research report added to ReportsnReports.com store. An increasing demand for IPTV-based converged services is the ...


informitv Multiscreen Index: Netflix continues to outpace pay-TV
IPTV News
The latest informitv Multiscreen Index shows that Netflix gained another 1.43 million paid members in the US over Q4 2014. Meanwhile, the ten leading ...


Six Mobile Data Trends that Will Influence Mobile Operators ...
PCC Mobile Broadband
(read more: OTT TV and IPTV: Dual Opportunities for Operators in the Fast Growing Video Services Market). 3. Wearables will Fuel 18-fold Growth in Mobile ...


Mobile advertising market is expected to become a 1 trillion won ...
Whowired Korea
The market for IPTV registered a whopping 67% growth in 2014. Meanwhile, the market for fixed-line internet advertising shrank by 6.8% to 1.86 trillion won as a ...


Asia Pacific drives global IPTV growth
Rapid tv news
IPTV adoption in the Asia Pacific region has helped propel the growth in the global IPTV market, to a projected regional CAGR of more than 20% for the five ...

Video on demand market worth $61.40 billion by 2019
WhaTech
Video on demand (VoD) Market categorizes the global vod market by solution as Pay TV, OTT, IPTV, by delivery as TVOD, SVOD, NVOD, by application as ...

Screen size matters – the unstoppable rise of the phablet   
IPTV News
Arguably the explosion of mobile video consumption can only have one effect on the average smartphone screen size – it's going to increase. Indeed, according ...


Best of times, worst of times as pay-TV fends off OTT, cord-cutting in ...
Rapid tv news
... the lowest ever figure in the time that the firm has been making such calculation, and it also found that telco TV/IPTV was up 9.9%. Though impressive, in real ...

New report explores the Global internet protocol television market ...
WhaTech
Internet protocol television (IPTV) is a system through which TV services are delivered by a private network to end-users via the internet. The IPTV services are ...

Week in Review: Telcos aiming to be the hub of our digital lives
Digital News Asia
Quad play is industry lingo to describe an operator offering voice, broadband, IPTV (Internet Protocol Television) and mobile services. As an existing TM ...


Vod market (video on demand) to show 19.4% growth rate to 2019
WhaTech
“Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, ...

IPTV Trends For Jan 2015

Global IPTV Forecasts: 2014 Report
PR Newswire UK (press release)
Covering 138 countries, the number of homes paying for IPTV will rocket to 191 million by end-2020; more than double the 90 million recorded at end-2013 and ...

Pricey watches and cheap phones: tech predictions for 2015

CanadianBusiness.com
Over-the-top internet-based video—Netflix, Google Play, iTunes and the lot—are expected to “blow past” cable and IPTV to 9.5 million clients in Canada.


Wearable shipments to reach 168 million in 2019
IPTV News
According to a new report from the research firm Berg Insight, shipments of connected wearables reached 19.0 million in 2014, up from 5.9 million devices in the ...

Two in five Brits take time off for catch-up TV
IPTV News
What does the future hold for IPTV? (Lessons learned from Aereo). ABN & the future of African broadcasting. Vimeo & the search to reinvent video. TV's future ...


French TV households decline and diversify audiovisual reception
DigitalTVEurope.net
The number of French households with TVs declined in the year to June, while the number of homes receiving TV only via DTT or only IPTV fell slightly over the ...


Most Finns still prefer to watch TV on a traditional set
Telecompaper (subscription)
According to the market data collected by Ficora, there were nearly 1.5 million cable television subscriptions and 350,000 IPTV subscriptions in Finland in June ...


67% prefer to stream favourite TV shows
IPTV News
67% prefer to stream their favourite TV shows on-demand, rather than watch them live, according to a new report from CDN specialists Akamai. The report, State ...


Video Platforms, Players and Processing Tech 2006 - 2014: Exit ...
PR Newswire (press release)
High CAGR video platforms average 3.33x revenue, while consumer-facing solutions targeting the IPTV/OTT, entertainment and media content verticals have ...


4K demand to grow at 72% CAGR until 2018
IPTV News   
The worldwide television market is forecast to grow to 234 million units in 2014, representing a 3% growth from 2013, according to the latest research from ...

Short-form vid revenue to approach $13b by 2019
IPTV News
The revenue potential for short-form video is expected to approach US$13 billion by 2019, carrying a 6 year CAGR of 18.5%, according to ABI Research's

HD TV channels set to grow by 25pc in Mena
Trade Arabia
... region by at least over 25 per cent over the next three years, while content companies will likely start offering 4K video content over IPTV soon, a report said.

Pay-TV market expanded 6.1% to RUB57bn in 2014, report says
TeleGeography
Market leader Rostelecom is continuing to increase the number of IPTV subscribers on the back of its GPON network build-out. The pay-TV market in Russia is ...

Market Report, "Telecom Service Assurance Market - Global ...
ClickPress (press release)
With the growing number of technological advancement in 3G, 4G, Internet Protocol Television (IPTV), and Video on Demand (VOD) among others, the need of ...

Montenegro TV connections drop 0.8% in Q4
Telecompaper (subscription)
In terms of market share, among the non-terrestrial platforms, IPTV had a 41.63 percent share, followed by DTH with 33.27 percent, MMDS with 12.97 percent, ...

US online ad spend to grow 13% in 2015
IPTV News
Driven by digital, advertising spend in the US is predicted to grow 3.2% in 2015 to $186.6 billion. According to the latest advertising forecast by Strategy ...

ASUS DSL-AC68U review: A future-proof ADSL router for SOHO users
Deccan Chronicle
If your DSL service provider also supplies IPTV services, you can use the same router and allocate one or two Ethernet ports for IPTV use only, making it even ...

How Netflix, Stan and Presto will compete in Australia's winner-takes ...
BRW
“What we are seeing internationally as the pay-TV market changes are these extraordinary new supplementary services (such as IPTV and SVOD) and people ...

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More IPTV Trends (Post-Dec. 2014)

IPTV technology is one of the many interesting technological trends that we have been following since 2008 .

Global IPTV Forecasts: 2014 Report
PR Newswire UK (press release)
Covering 138 countries, the number of homes paying for IPTV will rocket to 191 million by end-2020; more than double the 90 million recorded at end-2013 and ...

Pricey watches and cheap phones: tech predictions for 2015
CanadianBusiness.com

Over-the-top internet-based video—Netflix, Google Play, iTunes and the lot—are expected to “blow past” cable and IPTV to 9.5 million clients in Canada.

Wearable shipments to reach 168 million in 2019
IPTV News
According to a new report from the research firm Berg Insight, shipments of connected wearables reached 19.0 million in 2014, up from 5.9 million devices in the ...

Two in five Brits take time off for catch-up TV
IPTV News
What does the future hold for IPTV? (Lessons learned from Aereo). ABN & the future of African broadcasting. Vimeo & the search to reinvent video. TV's future ...

French TV households decline and diversify audiovisual reception
DigitalTVEurope.net
The number of French households with TVs declined in the year to June, while the number of homes receiving TV only via DTT or only IPTV fell slightly over the ...

Most Finns still prefer to watch TV on a traditional set
Telecompaper (subscription)
According to the market data collected by Ficora, there were nearly 1.5 million cable television subscriptions and 350,000 IPTV subscriptions in Finland in June ...

67% prefer to stream favourite TV shows
IPTV News
67% prefer to stream their favourite TV shows on-demand, rather than watch them live, according to a new report from CDN specialists Akamai. The report, State ...

Video Platforms, Players and Processing Tech 2006 - 2014: Exit ...
PR Newswire (press release)
High CAGR video platforms average 3.33x revenue, while consumer-facing solutions targeting the IPTV/OTT, entertainment and media content verticals have ...

4K demand to grow at 72% CAGR until 2018
IPTV News   
The worldwide television market is forecast to grow to 234 million units in 2014, representing a 3% growth from 2013, according to the latest research from ...

Post November 2014 IPTV Trends

The Possible Decline of Cable
Busting the Cord Cutting Myth
Nasdaq
I gathered all of the video subscriber data from the top publicly traded cable, satellite, and IPTV operators. Combined, these companies account for about 85% of ...

Dutch IPTV up at expense of cable
Broadband TV News
Cable still accounted for over half (55%) of digital TV subscribers in Q3, despite losing market share to the increasingly available IPTV services over DSL and ...


What the Consumers are Doing 
53% of gamers download at least one title a month
IPTV News
CDN specialist Limelight Networks has released its first annual Consumer Gaming Trends report, which explores global trends in consumer video gaming and ...

UK kids topping up TV hours with online viewing
IPTV News
New Ofcom research reveals the extent to which children are topping up traditional live TV viewing by watching online video clips and catch-up TV. Ofcom's ...

IPTV to account for a quarter of UK TV views by 2018
Rapid tv news-11 hours ago
Research from Quantum-Web has revealed the success of BT and TalkTalk in driving the UK IPTV market which the analyst predicts will account for 23.7% of ...

Hungary digital television subs up 13000 in October
Telecompaper (subscription)
In October, the number of subscriptions on wired networks (CATV and IPTV) rose by 5,000 to 2.056 million compared to September. Of these subscriptions ...

US pay TV takes quarterly subscriber hit
TBI Vision
IPTV provider AT&T U-verse was the biggest pay TV gainer by far, adding 216,000 customers in the quarter, against 114,000 for Verizon FiOS. “The pay-TV ...

The Possible New Trends 
4K TV shipments surge 500%
IPTV News
TV shipments improved 4% Y/Y in Q3'14, and LCD TV shipments alone rose nearly 9%, according to the latest findings in the Quarterly Global TV Shipment and ...

Streaming sticks expected to help fill 2014 Xmas lists
IPTV News
New analysis and insights from Parks Associates predict smart watches and connected entertainment devices, including game consoles and streaming media ...

OTT pay-TV revenue to hit $10 billion in 2018
IPTV News
Over-the-top (OTT) pay-TV revenue is forecast to grow from $5.8 billion in 2014 to just over $10 billion in 2018, according to market research firm Infonetics ...

Infonetics: Pay-TV OTT Video to Hit $10B by 2018
PCC Mobile Broadband
... growing significantly compared to cable TV, satellite TV, and IPTV in the pay-TV segment, according to Infonetics' Pay TV Services and Subscribers report .

Video to equal 55% of all mobile data traffic by 2020
IPTV News
The latest edition of the Ericsson Mobility Report, a comprehensive update on mobile trends leveraging big data from live networks worldwide, launches today.

OTT Video Market Attractiveness Index Worldwide Country ...
DigitalJournal.com
For pay-TV operators, OTT video has become an important alternative to the established cable TV, DTH and IPTV platforms. OTT is so prominent that today the ...

Since 2009-2010, we saw this trend coming.  

The Latest IPTV and OTT Trends

It has been awhile that we have posted anything relevant on IPTV.  Since 2009-2010, we saw this trend coming.  


Dawn of Ultrafast Broadband Era
Live Trading News
G.fast is set to be very important, particularly as service providers look to provide services such as IPTV at 500 to 1000 Mbps. As G.fast moves forward, the ...

Parks Associates forecasts 4K future
IPTV News
New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will ...

Gartner: Dominance of pay-TV masks VoD growth
Advanced Television
It is, and will be, complementary to traditional pay-TV services such as cable TV, satellite TV or IPTV. Yet, consumers will increasingly spend less in additional ...

Growth of Pay TV Subscribers and Channels Propels the Global Pay ...
Newswire Today (press release)
The demand for pay TV video encoders is on the rise, with cable, Internet protocol TV (IPTV) and satellite companies requiring these products to get consumers ...


Global pay TV market to generate USD 268 bln in 2014
Telecompaper (subscription)
The IPTV market share grew over 1 percentage point year-over-year. Competition in the global pay TV market is growing with the rapid evolution of IPTV and ...


Set-top box market hits $4.8 billion 2Q14; market seeing "mixed ...
MarketWatch
The report also tracks telco IPTV and cable and satellite video subscribers. Vendors tracked: ADB, Apple, Arris, Changhong, Cisco, Coship, DVN, Echostar, ...


Spain: Multi-play packages lead pay-TV growth
Advanced Television
Most of Spaniards watch TV through DTT, 82.7 per cent, followed by cable and IPTV with 13.2 per cent and satellite with 4.1 per cent. Spaniards spent an ...

Streaming devices proliferate in fiber broadband homes, study says
FierceOnlineVideo
While Calix, a unified access services provider, developed the whitepaper to discuss options for IPTV providers such as gateways, the plethora of connected ...

Half of Brits ditching TV guide for time-shifted telly
IPTV News
The latest study and statistics from Virgin Media have revealed technology is transforming the way the nation watches television. Data from over 2.3 million ...

Measuring virtual set-top box success by service velocity & sub growth
IPTV News
Set-top box virtualization should increase service velocity and subscriber reach for pay-TV operators while simultaneously reducing capex and opex, according ...


Italy: mobile broadband drives telecom market growth as manda ...
WhaTech
The segment is also suffering from the near-nonexistence of a triple-play market, given the lack of IPTV offerings and the dominance in pay-TV of DTH player Sky ...

Content is king as telco prepares push into internet television
The Australian
As part of its IPTV refresh, Mr Teoh said TPG would invest in “popular television content”, including movies and possibly big-ticket sports events. The move is an ...

Almost half US households have connected console
IPTV News
46% of US broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming console as their ...


Ixonos: “There hasn't been innovation in TV ads for 50 years”
IPTV News
IP&TV News: How significant do you think the present is to the evolution and advertising and why? Roope Suomalainen: Advertising is globally a huge business: ...

What content shortage? Most top movies ARE available online
IPTV News
The vast majority of the most popular films and television shows are legally available online for US audiences, according to a new study from KPMG.

World Consumer Electronics Market 2014 - 2018 Research Report
PR Newswire UK (press release)
Average annual growth of 6.8% between 2014 and 2018 is forecast for the IPTV STB sector. The TVs market (Televisions) is on the road to UHD and OLED with ...

Set-top viewers to monitor trends
The Australian
The company, which collects data from the 35,000 subscriber households to its FetchTV IPTV product, will rank the programs people are viewing on its set-top ...

Cloud Computing Stocks; Cloud services market is expected to grow ...
InvestorIdeas.com (press release)
... transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally.

Study offers 'anatomy of the spoiler'
IPTV News
The rise of OTT has been inevitably accompanied with the rise of the spoiler. Nowadays, people increasingly get into TV series in their own time, and ...

55% of US broadband households subscribe to OTT service
IPTV News
Fifty-five percent of US broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks ...

Jeff Kagan: Can Cable TV Survive?
Equities.com
Then the large telephone companies jumped in with their IPTV services. This was the first type of service that used the new technology and the Internet to ...

IPTV: The Future of Information Economy

updated at 12:12

PTV Global Forecast Through 2016 GlobeNewswire (press release) IPTV subscribers experienced strong growth in 2012. The success of IPTV, particularly in Asia, is due to strong growth in maturing markets like China and South ...

IPTV growing faster in emerging markets Advanced Television IPTV subscribers experienced strong growth in 2012 according to a report from Research and Markets. The success of IPTV, particularly in Asia, is due to strong  ...

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IPTV is ascending through the technological food chain while cable is slowly dying. Interestingly, they are still profiting. 

There are other IPTV-related trends that are changing the strategic state of the information economy especially the up-coming OTT technology.  We will talk more about that and more in a future post.

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Compass Trend: IPTV vs OTT

For the last few years, IPTV has been the hot technology.  It has slowly diminished the domination of cable in the marketplace that Comcast was forced to start their own IPTV service.

However,  the next hot trend could be OTT.  Will the technical differences between these two technologies give OOT the advantage? ...  This expert  and this research group believed that OOT is a contender.  ... Since Intel has already entered the IPTV marketplace, we believed that IPTV will be able to maintain their momentum for awhile.
  
Interestingly, when ATT says that they are not worried about the OTT. you can only presumed that they are slightly worried.  ... ( A trivial mention of a competitor occasionally means that there is a slight concern.)   Idealistically, most "alpha-grade" businesses are always in fear of any new competitive force with a better technological-based product that could disrupt their marketplace.

Dish technology is the other alternative for the customer but the service cost is still high. 

More IPTV news can be found at IPTV Daily.

Comments from the Compass Desk
When assessing any source, it is always recommended to examine whether the source has been indirectly influenced by a specific group or a particular company.

The Compass Trend of IPTV Continues

The IPTV trend continue.  Through our stats research process, we always knew that IPTV  was going to be a hot trend.

Compass Trend #26: The Continuous Demand For IPTV and Satellite Technology

Previously we predicted the rise of IPTV.  IPTV  technology is still running hot especially in other regions of our ever-evolving world. While satellite technology is hot, the cable industry is in trouble.  Click here and here for the latest news on the slow demise of cable. 

We also agreed with the experts on OTT.

In summary, IPTV is here to stay.

Side Note
Those who are living and connecting in our ever-expanding mobile economy, will be receiving instant data almost anywhere.  Whether they would be getting valid information is another story.

We believed that the constant demand of instant news, could create deception. 

When assessing the news, one must think how it connects to the terrain that is beyond one's own settings.  If the information does not connect with the relevant facts, then it is a deception.

Knowing the relevant facts is the challenge for the "low attention-span" crowd. 

A Compass Reminder
Understanding the Big Tangible Picture requires solid information collecting and good strategic assessment skills.  Collecting sound, solid and relevant information is step one. The capital cost would be moderately high.

The next step is transforming well-assessed information into exploitable intelligence. It is a  challenge that most amateurs do not understand.  In most cases, they think that it is so easy.
Minimum risk consequences enables them to say stuff that are totally irrelevant. 

Compass Trend (23): The Rise of IPTV Continues

Since the 1990's, IPTV  technology has been hot .  ...  In a wireless economy, the cord could be history. 

The Reality of Playing the Strategy Game

An associate (Mr. Dragon) who is a fan of the iptv technology, sent us this article that gave an interesting fact- 88% of all IPTV marketers don't have an strategy.

After a moment of message swapping, we all concluded that operating without a strategy is a habit of many people. Some of these people are in love with the notion of doing stuff from the seat of their pants. They loved to be inspired and having the feeling of grinding, grounding and pounding their way through the numerous obstacles. Finding the path of least resistance is not in their agenda. {There is a grand exception to this idealistic setting. Do you know what it is? ...}

In some cases, they over-exceed the expected timeline and the budget. Do you think that is the best way to succeed in one's goal?

A few years ago, we performed an inpromptu survey on how many organizations were operating without a real tangible strategic plan. Without getting into the deep specifics, the count was over 50%.

In most cases, some of these companies were operating on a quarterly basis. The life cycle of their projects usually averaged about three months. Most of their chief decision makers never took the time to think past the three to six months timeline. Their quarterly strategic plans resembled to the particulars of a "Things to Do" list.

Due to the current political-economic uncertainty, this tradition of "playing the quarterly game without a long term strategy" will still continue.

Our immediate solution for this type of short term strategic activity is the Compass script.

Failure to Plan is to Plan to Failure

Those who possessed the strong "political, economic and social" influences, are usually able to endure the err of not building a good long term strategy. It is one of the few exceptions to the "Failure to Plan is to Plan to Failure" rule.

Side Notes

In our strategy book project, we have modernized our listing of strategic and tactical principles. It is based on the Art of War (AoW) and the other components from the Seven Military Classics of Ancient China (Seven Strategy Classics). We are still debating on including a list of exceptions where certain tactical principles should not be in play regarding to specific situations.

Ask your local Sunzi reader/expert if he or she knows the exceptions to certain principles from the Art of War and other Chinese strategy classics.

Our current set of priorities does not include the publishing of this book for the next three to six months. We are currently too involved with our macro objectives.

The Next Big Thing: IPTV

Source: http://commons.wikimedia.org

We previously discussed the marketing popularity of iptv.

Clickable ads on the iptv platform is another reason why the user audience for the cable TV is shrinking.

Our book project has a case study that delineates the configuration and the competitiveness portion of the IPTV marketplace.

You can read more about IPTV at iptvdaily.com .

Compass360 Consulting's Predictions and Prognostications.

Source: wikimedia.org

Following is our list of 12 predictions for 2011:

• Certain regions in the U.S. economy (especially N.Y. city, certain parts of New York state, Colorado, Texas, and Washington State) are on the up-shift;
• Netflix will temporarily hit its threshold of saturation;
• The New England Patriots will obviously play in the 2011 Super Bowl;
• IPTV will continued to be the hot technology while the use of cable technology continues to decline;
• Digital publishing of high-tech books will overtake its printed counterparts;
• The incremental use of automated processes and robotics in the service economy;
• Gold surpassing the $1500 barrier while the value of the U.S. dollar continues to drop;
• The rising prices of batteries, hybrid cars and other high-technology products that use batteries;
• The rising prices of various energy sources, commodities (wheat, oil, cocoa, copper, etc) and food;
• The rise of more state government driven user fees;
• The continuing drop of housing prices at various U.S regions; and
• Chinese software companies introducing their brand of web software to western countries.

Interestingly, one can only expect the political blow back from the rising prices to be quite brutal in 2012.

To the well-informed, most of them are obvious. The key is to take advantage of those points before it becomes a prevailing reality.

Here are some more interesting but obvious predictions regarding to the cyber economy from McAfee Labs, Cisco and an Infoworld's columnist. (updated on 12.31.10)

In our cyber economy, most of us are overwhelmed with many dots of information. Identifying the crisises and the opportunities is always the challenge for most people. The successful opportunity finders are those experienced people who can filter the order from the disorder and determine what are the priorities.

Following are the keys to finding the order:

• View the big tangible picture in terms of the terrain, its cycles and the people within it;
• Recognize the relevant strategic factors (dots);
• Examine the connections between the events, the people and the ideas;
• Analyze the integrity of the data; and
• Deliberate the preliminary decision.

We believed that having a comprehensive strategic process is how one becomes effective in a complex world.

We always meet people who know the current state of their surroundings. However, the majority of them rarely understand the cause and the effect of their situation and the rate of change. Without properly understanding the risk-consequences of their situation, they usually take their circumstances for granted.

When a negative event impacts them, they rarely understand the cause of it. Their usual response is to grind out the course of the situation. This decision usually takes a great quantity of time, effort and resources.

Those who anticipate the on-coming causes, are usually ahead of the herd. They are so prepared that they rarely lose their focus of their time, their energy and their resources.

The successful people are those who frequently connect the dots and reap the rewards. They are usually ahead of the curve.

Summary

Following are some questions for you to think about:

• Do you know the strategic factors that connect you with your vendors, your clients, your alliance and your competition?
• If you know your grand settings, how do you take advantage of it?
• Do you know the current and the future profit opportunities that are within your competitive terrain? If so, what are you doing about it?

By understanding the significant connections with the big tangible picture, one gains insights to do the following:

• Maximizing on new profit opportunities;
• Minimizing on current costs; and
• Ensuring quality

Conclusively, he/she will work smarter not harder.

If you are interested in learning more about our strategic process, please contact us at:

http://www.formspring.me/Compass360CG

The Next Big Thing: The Present to The Future

In our last post,we posted a note on the surviving trend of the video store. The digital video store is another segment of the future.

Compass Points

• The cost for renting a movie will cost $3 to $5 and buying one will cost $10 to $15,
• TV shows would begin at $2 per episode. It cannot be rented.
• Apple just started offering 99-cent TV-show rentals from Fox and ABC.
• Due to copyright protection, Samsung's Media Hub limits each video can only be stored on five devices

Is this the next Netflix killer? I doubt it. Netflex has a very strong of product/service branding, a great connection with their client base and the killer instinct to continually evolve.

As one generation becomes more "on-demand", what is the survival probability of the old video store?

Side note: We predicted the on-coming trend of iptv in an earlier post. ... In our book project, we are contemplating on doing a case study on the origin and the impact of the iptv marketplace .

The Sign of the Times: The Upswing of IPTV

We previously mentioned that IPTV is the future technology that people should be embracing. ...

Click here for an interesting article on the changing of the cable industry.

The reduction of cable from 63% to a falling 61 sets the tempo of where the IPTV market is heading and the direction of the cable market.

You can find more IPTV information at IPTV Daily.com.

The Next Big Thing!

Source: Geekandpoke

Beside our prediction of IPTV, we have seen robotic-driven surgery as another possibility.

A few years ago, I met up with an old market research associate who revealed to me that the next big thing is that the various popular fast food companies are going to the automat route. They have already begun experimenting this idea at various remote locations. This slow-moving trend is quite real. The reasons for this strategic move are the economics and the logistics.

It is only a matter of time, that certain customer service-based companies (mobile phone, municipal utilities, etc.) will follow suit.

In the future, the cost of person to person services will rise. It is the sign of the times.

Strategic Assessment #3: Sample Case Study

(In our future book) One of our case studies will be focused on the potential of the IPTV marketplace. Using our strategic assessment process, we will examine the marketing terrain from various viewpoints while filtering the contenders from the vast field of pretenders The analysis will be focused on predictability, leaders/followers and the decision of advance, wait or retreat.

More information on the iptv marketplace can be found at iptvdaily.com

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Yahoo: After years of struggling, IPTV is becoming a reality

By Tim Conneally| Published January 8, 2010, 5:03 PM

For five years, Yahoo has been eying the TV screen as a potential platform. Now, after securing partnerships with all of the top TV makers and IP-based content providers, Yahoo has made its Widget Developer Kit publicly available.

The app store gold rush can now be extended to the TV, and fully IP-based television doesn't look that far away.

Anyone can download Yahoo's Widget development kit and make tools for their connected TVs that fetch content from the Internet, and these devices can simply be made to enhance your own television experience, shared with friends, or marketed to the world at large through Yahoo's Widget Gallery.

With the Widget Gallery functionality built into 2010-model TVs from Samsung, LG, Vizio, and HiSense, users will find a whole library of Internet content already in front of them. With widgets from Netflix, Blockbuster, Showtime, Pandora, Amazon On Demand, Roxio CinemaNow, Vudu, CBS, CNBC, NBC.com, and Sky News, an appealing degree of customization will be right at the consumers' fingertips.

A TV fully stocked with Yahoo-powered widgets has so much on-demand content available, it's starting to rival anything the cable or satellite company could offer.

"Personally, I've been working in interactive television services for over twenty years now, and this is it, it's happening!" Yahoo Connected TV's senior director and chief architect Ronald Jacoby told Betanews this morning.

Thanks to the widespread familiarity of app stores, Yahoo finally stands before a public that understands the value of software customization on our most commonly used devices.

"CBS, NBC, and such are on the platform, they're not doing a lot of video today because they're still trying to figure out what all of this means in their head," Jacoby said. "But the video we're using is MPEG4, it's not like we're inventing something new in terms of video format that requires a new codec or anything like that. We're just using h.264 which is the direction all this streaming stuff is going."

It's still a few years away, but It looks the age of fully IP-based TV will be ushered in with the help of Widgets.

The Yahoo Connected TV Widget Developer kit is available now on connectedtv.yahoo.com.

|http://www.betanews.com/article/Yahoo-After-years-of-struggling-IPTV-is-becoming-a-reality/1262988198