The Dao of the Unorthodox (Surprise) Approach or Play #6: The No-Huddle

The success of New England Patriots no-huddle offense can be based on Tom Brady the Pat's QB understanding of their competitor's tendencies in certain situations.  

Side note: We are presuming that this Belichick senior advisor who specializes in exotic strategic activities, is the "brain trust" behind that specific task.

Their no-huddle approach is based on the following steps

• Calls a specific formation (with a base set of tactical plays) from the line of scrimmage; 
• Reads the defensive reaction of the competition; and 
• Responds by adjusting the routes to the reaction.

Primary receivers run their designated route or the alternative route while secondary receivers either execute their "check and release" routes. Proper observation of the competitor's defensive alignment is the key to their adjustment.

This "read and respond" approach only works if the play caller's team have prepared themselves by mastering the entire set of relevant scenario adjustment plays for each formation.

Notes from the Compass Desk

The no-huddle approach has been used in the military and the other professional sports.  It is only a matter of time that certain business organizations utilize a similar approach to dominate their marketplace.

Knowing the objective and the approach for defeating a competitor is slightly easy.  The first step is knowing the tendencies of the competition.  Understanding the tendencies allows one to know the objective of one's competitor.  

Building the executable means that connected the modes to the approach is the other key to building one's strategic power.

You do know how to do both tasks.  Do you?