Since the economy is extremely uncertain, does your competitor have you on their list? ... Is it totally uncivilized to target their competition? ... Have you checked your Big Tangible Picture (BTP) lately?
Summary
Those who are in the strategic development and implementation business, understand that knowing the right question is the first step. It usually leads them toward the process of pinpointing the path of least resistance.
Knowing the answer is irrelevant when one does not know the question.
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