Compass Trend (21): The Information Economy is Mobile

• In 2015, mobile local search volume will surpass desktop search for the first time.
• By 2016 we expect mobile to exceed desktop by 27.8 billion queries.
• U.S. mobile ad revenue predicted to be $7.7 billion by 2016.
• 65% of that revenue ($5.0 billion) will come from local.
• 40% of Google Mobile searches are local.

(Source: BIA/Kelsey, 2012)