Coke is referring these machines as the soda fountain of the future. Automation creates convenience, less human labor and possible more profit. Some of these machines have eight-flavor soda fountains, and offers a "wow" 106 brands of soda, from Vanilla Coke to Minute Maid Strawberry Lemonade.
http://www.thecoca-colacompany.com/presscenter/presskit_freestyle.html
Click here to see the machine in action.
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