Sunday, October 17, 2010

A Surviving "Near to Past" Trend


Here is a "near to the past" business news item about a near obsolete business that holds their competitive position by maintaining their customer loyalty,

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Non-Quantified Assessment
Without knowing the tangible numbers, we can only presume the best case scenarios and the worst case scenarios by assessing the situation by concepts.

Their store will survive as long as the management makes relevant strategic move based on the current state of their "Big Tangible Picture" while understanding the number for their type of client base.

(Side note: Regardless of the grand region, the semi-luddittes will always be there. Knowing the number of their current customer base is one of the many keys toward their concept of success)

We wondered if their unique customer base will always provide enough immediate to long term economic support to the store?

Compass View
To understand the current state and the possibilities of a market terrain , the successful strategist collects the various categories of market intelligence (i.e., the location, the use of intelligence, the management of economics and logistics, the intent of decisions, etc.) within a certain time line. Then he begins the procedure of counting, judging and calculating the data between their competitors.

Compass Rule
The successful strategist thrives by understanding the order, the timing points and the sequence of their settings.

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